Citroën has been elected Gay Car Brand of the Year 2012!

Citroën has done it again. It carried the 2012 Gay Car Brand of the Year election convincingly. The French manufacturer has kept other manufacturers, even more prestigious ones like Aston Martin, Audi, BMW or Mercedes-Benz, at arm’s length. One can safely deduct that the revision of the brand with the two chevrons pleases our voters.

Sure enough, the new, glorious and hip DS model range, DS3, DS4 and DS5, marks the beginning of a new era in the history of Citroën. Could this venture prove that French car manufacturers are able to be trendy and revive the image and pedigree of French luxury cars? It looks as if they are pulling it off with the help of a well-considered marketing strategy and an individualizable product, enabling every client to personalize their OWN car.

Citroën seems to have shaken off the suffocating image that French car manufacturers have been condemned to produce similar, compact and rather common cars in the popular range. Let’s see if the success of the DS-line continues for more up-market models. The designing team at Citroën has already proven to be up to the task with tantalizing designs. Just take a look at the Metropolis concept car for instance!

Furthermore, Citroën’s venture is definitively not hampered by the ongoing WRC success story. Citroën rally driver Sébastien Loeb and co-pilot Daniel Elena have won the WRC (World Rally Championship) for the 8th time (unequalled in motoring sports) and Citroën has secured the WRC manufacturers’ championship for the 7th time!

Does this mean Citroën is becoming the hottest brand? Well, if anything, this election shows they’re trendy and hip all right. A dynamic presence and revival of an inspiring past seemingly pleases the gay clientele. By driving a Citroën, the driver does not risk a geriatric label anymore. Au contraire! Citroën, keep up the good work by freshening up our European automotive horizon.