European Gay Car Brand

As of 2009, Ledorga holds an annual election of the European gay make of car. The election method is rather straightforward:

The general purpose of the election is to gain insight into the preferences of the gay community regarding car brands. The motivation for selecting a car brand is free and personal.  Participants can choose a brand freely; also the following indications may serve as a guideline:

- The consistency of the models produced
- The design of the actual production range
- The choice of engines (from popular diesels to extravagant petrol engines)
- Superior quality and reliability of the production range
- Model range in line with company development
- Reception and disponibility of models at the dealership (new and used cars)
- Reception and availability of spare parts and relevant information
- Good or bad experiences with the brand or manufacturer
- Impact or image of publicity campaigns
- Personal criteria

Any car brand can be elected, provided it is commercially active in Europe, e.g. selling one or more models on the European market. If this criterion is met, the brand is eligible for the European Gay Car Manufacturer of the year. Thus, brands and manufacturers whose models are not imported and/or sold in Europe, are excluded (e.g. Holden (Australia), Acura (USA), Samsung (Korea) or some Chinese brands….).

At any rate, every year between 15 November and 15 December, Ledorga’s net heads are invited to vote (naturally only one vote per person is possible). The winning brand and the complete ranking will be made public the 15 January on the Ledorga website.

This election is a 100% direct and public election and not the result of an election by a jury of journalists or celebrities for instance.

The primary goal of this election is to explore the automotive tastes of internet users participating in this election.