The Citroën DS4 has been elected Gay Car of the Year 2012!

Obvious! The first that comes to mind when you see the 2012 result of the gay car of the year election is: obvious, patently obvious!

In last year’s election, Citroën was runner-up behind the superb Peugeot RCZ with their smart and sympathetic DS3 model. The difference then was just one little point. Citroën’s new style, especially the design of their DS-range, strongly appeals to a public searching for a distinctive and individual car. Last year the DS3 has been trail-blazing and the introduction of the DS4 this year confirms the good lineage. Even the sizeable DS5, not really a type of car that tends to appeal to the gay community, ranked in 4th position.

The DS4 has beaten the usually appreciated cars, like the elitist Land Rover Evoque (2nd place) or the trendy Mini Coupé (3rd place); even though the Mini Cabriolet did win the Gay Car of the Year election in 2005. Actually, the victory of the DS4 is somewhat revolutionary within the Gay Car of the Year election, since it is neither a coupé nor a convertible, but a 4-door saloon. Citroën does help a bit by calling the DS4 a 4-door coupé and by concealing the (handles of the) rear doors. The same applies to the SUV in 2nd place, the Evoque; it really is a SUV but its dynamic and elongated lines make it a tad less ponderous than the habitual 4WD. In all, the choice of our gay voters seems to  turn away from the individualistic fun-machine towards the more social family transportation kind, but still quite trendy and hip. Nephews and nieces can now climb in the back of their uncles’ car and experience the ride of their new DS4!  

Summarizing, one can safely qualify the choice of the Gay Car 2012 as ‘obvious’! Last year the cute DS3 conquered 2nd place and lost by just one (lousy) point from the superb Peugeot RCZ. Citroën’s new style in general and the DS-line in particular appeal to a public in search of a distinctive and well-designed stylish car. Their DS3 has been a successful forerunner and the DS4 confirms they’re on the right path. The manufacturer with the double chevrons has recaptured an individual and recognizable identity and produces desirable cars.